Quote:
Originally Posted by ShadMan
The dealership didn't produce them, the manufacturer (Chrysler/Dodge) did...same as the manufacturer produces a MSRP sticker when they know it is not an accurate reflection of value or sales price.  |
I only sold Dodges for a few months, I've been Ford or Linc-Merc other than that.
On a $40,000 truck, the factory makes between $15-$20k. Dealer average profit on new vehicles is somewhere between $800-$1,000. Occasionally you will hit a home run and make a big money deal, but that is hard to do.
Believe it or not, sales to the Gov't (from towns to states and fed agencies) are the highest profit deals. That's all I'm saying about that, I'm waiting for 1 guy to retire, then I get all the gov't bid work. Then I'll be making bank.