This is my honest opinion.
Waterloo makes a high modulus lightweight rod with quality components for sure. The mark up on these rods is simply ridiculous. I don't deny the benefit of using one and it may be worth it if you have the money. They are charging top dollar custom rod prices for production rods.
Judging by Falcon's market share I'd say they are doing something right. I like my cenderi ti nearly/or as much as my waterloo now. I think with the technology getting better all the time you'll see higher modulus and better quality out of the 100 dollar rods at academy.
I justify using a 500-600 dollar trout/bass rodnreel simply by looking at it as one of the finer things in life and treating myself to it, nothing wrong with that either.
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