I saw this in an out of state news paper.
This bait has been banded in one State because it catches too many fish.
What is it....... a tiny battery-powered electrical system that flashes a "blood-red" light down a lure's tail when it is moved in water. This creates the appearance of a live, bleeding bait and triggers a strike response in fish.
It goes on to say it out fishes all other types of baits.
You can buy them from Amazon for only........ $ 39.95 + S/H.