If you want it to be as big as possible make multiple categories and multiple side pots that are fun.
Just have it be fun and get as many people involved as possible.
Just make sure there is a lure division and a live bait division and don't make them compete against each other, make those 2 stand alone. You could even have an additional 'guided' division. Many companies would love to get their people on the water and write it off to charity and all the guides could get a party as well.
Have fun.
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