Helping the person who needs the help the most. But the customer has responsibility to let him know this and not just assume the guide will pick up on it.
A short explanation to everybody who cares to listen when pulling up on a spot regarding what we're to be doing is very helpful.
Fully explaining the technique to be used is obviously very important. But I do understand how frustrating it must be to the guide is the person who needs help the most is playing on their phone or simply not listening to the instruction that's offered.
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