As promised, here's a quick video showing the new Baby Ray in action:
http://bit.ly/ba9Iwq
There are actually two different baits in the RAY series - the Baby Ray and the Baby Shad Ray.

The Baby Ray will be available in 2-, 3- and 4-inch sizes and all your favorite TTF colors.
The Baby Shad Ray is a more detailed bait and features a molded scale pattern on the back. The head shape is also slightly different than the original Baby Ray. This bait comes in 3.5- and 4-inch sizes.
I took the Texas Chicken Baby Shad Ray (pictured above) out this weekend and used it on a spinnerbait. It didn't take long to find a redfish that wanted a piece of the RAY! I've got a feeling this 24-inch red is the first of many more I'll stick with this bait.
Now that you guys have seen the vid - you've got an idea of how much action this bait has. For the longest time I've been using our Killer Flats Minnow as my one and only spinnerbait plastic, but I think that will change now that the Ray is here. It looks flat-out AWESOME coming through the water.
We're working on prototypes now and we'll be sure to let you folks know how the process is going. Hopefully we can have these in your hands by the time summer rolls around.