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  #1  
Old 05-05-2010, 10:13 AM
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Originally Posted by flyphisher View Post
Nobody I know would take the time to create fake invoices. You would need 2 sets of files, the real files and the fake files. LOL.
I used to sell trucks. We had a "suggested" invoice (nowhere near what we actually paid) and an actual dealer invoice. The customer *NEVER* got to see one of our actual dealer invoices. I've driven out (TTL and all) at well under $10k off MSRP on my last two new trucks ('04 F250 diesel and '06 Chevy Silverado). I don't know if this has changed in the last couple years or not. If it has, GM is just keeping more profit to themselves, 'cuz the cost of building 'em hasn't gone up that much. GM would have to be making around $15k - $20k profit on every Duramax leaving the lot if there is only a couple thousand in difference between the MSRP and what the dealer is paying.
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Old 05-05-2010, 03:13 PM
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Originally Posted by ShadMan View Post
I used to sell trucks. We had a "suggested" invoice (nowhere near what we actually paid) and an actual dealer invoice. The customer *NEVER* got to see one of our actual dealer invoices. I've driven out (TTL and all) at well under $10k off MSRP on my last two new trucks ('04 F250 diesel and '06 Chevy Silverado). I don't know if this has changed in the last couple years or not. If it has, GM is just keeping more profit to themselves, 'cuz the cost of building 'em hasn't gone up that much. GM would have to be making around $15k - $20k profit on every Duramax leaving the lot if there is only a couple thousand in difference between the MSRP and what the dealer is paying.
if you worked for a dealer that produced its own invoices, i would have to say that was a dishonest dealership.

the average profit margin between MSRP (list price), and dealer invoice is about 10%.
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Old 05-05-2010, 03:23 PM
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Originally Posted by JESSE JAMES View Post
if you worked for a dealer that produced its own invoices, i would have to say that was a dishonest dealership.

the average profit margin between MSRP (list price), and dealer invoice is about 10%.
JJ, i don't think i've ever been to a totally honest dealership.
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Old 05-05-2010, 09:58 PM
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JJ, i don't think i've ever been to a totally honest dealership.
they are out there you just have to hunt for them. i will admit they are getting harder to come by.
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Old 05-05-2010, 03:42 PM
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if you worked for a dealer that produced its own invoices, i would have to say that was a dishonest dealership.
The dealership didn't produce them, the manufacturer (Chrysler/Dodge) did...same as the manufacturer produces a MSRP sticker when they know it is not an accurate reflection of value or sales price.
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Old 05-05-2010, 05:50 PM
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The dealership didn't produce them, the manufacturer (Chrysler/Dodge) did...same as the manufacturer produces a MSRP sticker when they know it is not an accurate reflection of value or sales price.
I only sold Dodges for a few months, I've been Ford or Linc-Merc other than that.


On a $40,000 truck, the factory makes between $15-$20k. Dealer average profit on new vehicles is somewhere between $800-$1,000. Occasionally you will hit a home run and make a big money deal, but that is hard to do.

Believe it or not, sales to the Gov't (from towns to states and fed agencies) are the highest profit deals. That's all I'm saying about that, I'm waiting for 1 guy to retire, then I get all the gov't bid work. Then I'll be making bank.
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Old 05-05-2010, 10:02 PM
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Originally Posted by flyphisher View Post
I only sold Dodges for a few months, I've been Ford or Linc-Merc other than that.


On a $40,000 truck, the factory makes between $15-$20k. Dealer average profit on new vehicles is somewhere between $800-$1,000. Occasionally you will hit a home run and make a big money deal, but that is hard to do.

Believe it or not, sales to the Gov't (from towns to states and fed agencies) are the highest profit deals. That's all I'm saying about that, I'm waiting for 1 guy to retire, then I get all the gov't bid work. Then I'll be making bank.
i can promise you that CHRYSLER DOES NOT MAKE $15K-$20K on a $40k truck. who ever told you that was exaggerating, alot.
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Old 05-05-2010, 09:56 PM
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The dealership didn't produce them, the manufacturer (Chrysler/Dodge) did...same as the manufacturer produces a MSRP sticker when they know it is not an accurate reflection of value or sales price.
have been in the business since 1972. i have never heard of a manufactor produce anything but the legitimate invoice.
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